Badalta Plan or Bewakoof Customer?

With competition hotting up, cellular companies are trying hard to woo customers with lower and lower tariffs and other schemes. After coming down to 1 paise per minute, what else? Tata Indicom recently launched a daily plan - where customers can keep changing their plan on a day to day basis, as per their talking pattern! Convenient, or just crazy? Well, Uninor, which is making its debut in Pune, has launched a Badalta Discount Plan, wherein customers are promised a new and different dicsount plan every few km! How the hell does that help consumers other than simply confusing the hell out of them? Am I encouraged to go around town making calls, checking out my discount rate every few meters? I wish companies would focus on providing better and more reliable services, and stop playing these stupid games with their consumers!