As more and more eCommerce companies join the bandwagon, SEO will have diminishing returns, and portals will need to find unique ways in which to connect to individual customers. A SAPS-based Loyalty Program, focus on Engagement Analytics and Social Recommendations, and a conscious move away from discount-based attractions, will serve well!
Check my article at http://www.iamwire.com/2013/02/going-beyond-seo-how-to-make-sure-your-customers-keep-coming-back-for-more/
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