Had missed this in the theatres, finally caught it on DVD.
Kareena looks stunning, and puts up a very convincing performance. Arjun Rampal, Divya Dutta, Randeep Hooda, Shahana Goswami, Govind Namdeo and Ranveer Sheorey have small but well delivered roles. And while everyone looks good, some of the dialogues and screenplay look very artificial, as if the director is trying really hard to make some points, and could do with a dash of subtlety. Too much in-your-face bitching and back biting and the whole "fashion and glamour industry is full of gays" line. The story line also needed some ironing.
Heroine takes active product placement to the absolute max (oh, I forgot the Fevicol in Dabangg 2!), and many of the scenes look more like a commercial break than a part of the movie. Guess Heroine didn't need box office success to rake in the moolah.
Madhur has given us some hard hitting movies, but Heroine is not his best.
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